joe and tom
Creative Directors at The Corner London
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London Pride: #WhenItRainsItPours

Free 🍺 when it ☔

February in London. Grey, dark, and most of all, wet. So when you spotted a spot of rain on London Pride's Periscope feed, we DM'd you a free pint back. 

Cue Michael Fish to explain.

 

When it didn't rain: 

 

When we couldn't call it:

 

Case thingy: 

The campaign went down a storm in the UK press and was even picked up by a Canadian news channel. 

    By the end of Feb we'd slid 3,400 free pints into the public's DMs.

 

By the end of Feb we'd slid 3,400 free pints into the public's DMs.

    Twitter - #1 in 'Top 10 Campaigns Of the Month' Social Media Awards - Gold, Innovation The Drum Social Buzz Awards - Highly Commended, Best Use of Twitter  Digital Impact Awards - Silver, Best Use of Social Media  ----- Michael Fish - MBE, Former BBC Weather Forecaster, & National Treasure ----- - “This is such an inspired idea. February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days. I am excited to be part of this campaign, I’ve seen some very rare atmospheric phenomena, but even in all my years as a weatherman, I’ve never seen it rain beer.”  - 

 

Twitter - #1 in 'Top 10 Campaigns Of the Month'
Social Media Awards - Gold, Innovation
The Drum Social Buzz Awards - Highly Commended, Best Use of Twitter

Digital Impact Awards - Silver, Best Use of Social Media

-----Michael Fish - MBE, Former BBC Weather Forecaster, & National Treasure-----
-
“This is such an inspired idea. February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days. I am excited to be part of this campaign, I’ve seen some very rare atmospheric phenomena, but even in all my years as a weatherman, I’ve never seen it rain beer.” 

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