joe and tom
Creative Directors at The Corner London
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blu vapes


Public Health England say vaping is 95% less harmful than smoking. And The Royal College of Physicians recommend the NHS promote vaping  “as widely as possible as a substitute for smoking”. 

We’ve spent the last year creating a global brand that aims to persuade smokers to make a potentially life-changing switch. The campaign took the language of smoking and turned it on it’s head. Using 300 cattle, two helicopters, and one cowgirl. 

 

Director: Romain Gavras

    Global 48sheets / Photographer: Rick Guest  

 

Global 48sheets / Photographer: Rick Guest
 

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