joe and tom
Creative Directors at The Corner London
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adidas: Team Messi

In 2011, Messi's own adidas boot was coming out and we were asked to launch it. Instead of a campaign we created a community that stood for the spirit in which Messi plays the game. Team Messi. 

So far it has just over 14m members. 

 

Global 48 sheets:

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    Millions of people worldwide opted to play football the 'Messi Way':

 

Millions of people worldwide opted to play football the 'Messi Way':

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    A fan made video tackled the elephant in the room: 

 

A fan made video tackled the elephant in the room: 

 

Bespoke Team Messi Box for key influencers like Hypebeast and Soccer Bible:

 

We created a Team Messi Museum in Barcelona that celebrated football being played the 'Messi Way'. 

  Ad Of The Day - Campaign UK Sponsorship Awards - Sponsorship of the year  Lovie Award - Branded Content Over 8 Million have joined the community


Ad Of The Day - Campaign
UK Sponsorship Awards - Sponsorship of the year
Lovie Award - Branded Content
Over 8 Million have joined the community